Since the time of opening, Palmira Palace personifies luxury and comfort inherent in palaces of Russian aristocracy who made the Southern coast of the Crimea an elite resort. The name of the hotel has emerged from the ancient city of Palmira which was considered as one of the most beautiful cities of antiquity and was famous for its architecture. This city played a significant role in the past. Today the glory of Palmira as one of the most beautiful antique cities is reflected in the history books.

The name of the city is used as a synonym for beauty, luxury, courage, and as a symbol of revival and greatness. The collapse of the Soviet Union has changed the way of life in the former communist countries and brought the hope for revival of the Crimea Southern coast as the elite resort continuing traditions of refined leisure in a combination with uniqueness of the nature and a cultural heritage of peninsula.